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At this point, Luo Feng stopped looking at Yan Kaize’s expression and continued, “I’ve also thought of many ways to shape the brand. If it’s not popular enough, we’ll hire people to line up in front of the door and get the local television station to report on it. When people see it, they’ll want to try it even if our milk tea tastes bad.”

Yan Kaize hadn’t thought about it in detail yet. He didn’t want to admit it, but he couldn’t refute it.

“If we still feel that the sales are too low, we can do some hunger marketing and set a seasonal limit. Or we can associate milk tea with a certain concept. For example, diamonds are bound to love. Milk tea is bound to warm the heart. ‘The first cup of milk tea in autumn will warm the heart and stomach’ will definitely be very popular among young people.”

!!

In his previous life, many milk tea brands had indeed done the same.

“Since we’ve already made so much, why don’t we add more ingredients? We can transfer the difference between the franchise companies. The common tea leaves on the market are sold for 10 yuan a tube, and we sell a special edition for 20 yuan a tube. It can be written into the franchise contract as a hard rule.”

“How would it affect us if the franchisees can’t earn profits? If the profits are low, they can only squeeze the employees and lower their salaries to extend their working hours. Anyway, as long as they know how to read and have hands, it’s fine as long as they can make milk tea. Some people are willing to do jobs with low thresholds.”

Luo Feng took a deep breath and grabbed Ai Tingya’s hand.

Ai Tingya, who was trembling slightly, didn’t want to look up. What Luo Feng said was too terrifying for her. This wasn’t the milk tea shop she imagined.

“Chairman, if this continues, the franchisees won’t be satisfied, the employees won’t be satisfied, and the customers won’t be satisfied. However, we can definitely make money, very, very quickly.” Luo Feng said calmly.

So what if it was a mess? It had nothing to do with them.

Yan Kaize’s face turned red, and he didn’t know how to answer for a moment. Luo Feng shouldn’t have said these things out loud, but he actually felt that it was f*cking probable!

What he didn’t know was that Luo Feng was talking about methods that passed the market test and were successful.

What he didn’t understand was that since Luo Feng knew everything, this was almost a profitable business.

Why did he still refuse? Could it be for ridiculous reasons like integrity?

“Why?” Yan Kaize asked.

“Because I value something more than making money.”

Luo Feng raised his hand that was holding Ai Tingya’s and gently kissed her pink fingertips.

“Because of your girlfriend?” Yan Kaize said in shock.

Luo Feng nodded, “Senior, let me introduce you to my girlfriend, Ai Tingya. Good Me Milk Tea was originally opened for her. She was also the one who managed and brought the milk tea shop to its current state.”

Yan Kaize bit his lip and refused to give up. He turned to Ai Tingya and said, “Junior, since you’re the one running the milk tea shop, you must know how hard it is. Accept my investment and your life will change drastically. You can do whatever you want.”

Ai Tingya looked up, slightly tempted.

She had too many things she wanted to do. She hoped to repair the orphanage’s fences and hoped that Dean Du wouldn’t have to work so hard. She hoped that she had the ability to help Xiao Fei chase her dreams. She hoped to repay Luo Feng and his parents.

If possible, she wanted to find her home and see her family.

All of these things cost money. She really hoped for a large amount of money.

However, the stone in her heart made Ai Tingya a little sad. This was not what she had hoped for.

At this moment.

Luo Feng protected Ai Tingya in his arms and said unhappily, “Senior Yan, how can you seduce an insensible junior? Do you actually know that Tingya makes the decisions in our family?”

Yan Kaize was stunned for a moment before he suddenly laughed.

Luo Feng was much more interesting than he had imagined.

“What about you? Why did you stop the head of your family?” Yan Kaize smiled, and the tense atmosphere dissipated a lot.

Luo Feng stroked Ai Tingya’s hair gently. “Because I have to protect my dream of being the head of the family. She’s always forcing herself to do things she doesn’t like for others.”

“A 17 or 18-year-old child has the most dreams when her ability is at its limit. This shop is not a money-making tool to her, but a place to entrust her dreams. It’s also a witness to our journey.”

“I’ll protect her until she’s strong enough to realize her dreams on her own.”

No one understood Ai Tingya;s thoughts better than Luo Feng. Her small heart wished it could hold everyone, including the customers and salespeople. She just wanted everyone to be happy and good.

Happy drinking milk tea and being rewarded handsomely if one worked.

However, all of this went against the direction she grew up in. Ai Tingya was constantly looking forward to becoming better and becoming a girl who could match up to Luo Feng instead of always troubling Luo Feng.

Reality was always cruel, so even if she wasn’t willing, she would still agree to invest. This seems to be the fastest way to get close to Luo Feng.

Ai Tingya knew that she could not be greedy. She could only choose between dreams and reality.

Luo Feng said lovingly, “Even if what you said is right, I’m still more willing to choose to protect her. I hope that when she remembers this in the future, she can puff out her chest and say to me, ‘I didn’t make the wrong choice.’”

“Perhaps you find it a little difficult to understand, Senior, hahaha.”

After saying so much, Luo Feng was a little embarrassed. He let go of Ai Tingya and told her not to have any unnecessary worries and make another choice.

At this moment, Ai Tingya’s eyes were filled with tears as she stared blankly at Luo Feng.

She had always understood that Luo Feng did all this for her, but she didn’t expect that even the details of improving the treatment of employees and guaranteeing the quality of milk tea included his protection.

Ai Tingya wiped her tears and smiled reassuringly. “I’m sorry to disappoint you, Senior.”

Yan Kaize asked the same question. “Do you understand what you rejected?”

“Understood!” Ai Tingya said firmly. “It’s good to be rich, but I have other pursuits. Thank you, Senior.”

The change in her way of addressing him meant a change in her positioning.

Yan Kaize, who was in front of her, was no longer the chairman of Good Wood Investment Company, but a more successful senior. Ai Tingya’s heart calmed down, and she no longer felt nervous looking at him.

Yan Kaize was speechless.

After a while, he laughed and said, “I definitely won’t force you since you’ve decided. However, the two of you are really more interesting than I thought. If you regret it in the future, I’m still willing to drink tea with you.”

Yan Kaize took a fancy to Luo Feng’s unique vision. This rejection would not hinder their next collaboration.

Luo Feng didn’t comment and just smiled and nodded.

Actually, investments did not matter to him at this time. In any case, he had a cashback.

...

Ai Tingya’s mood was more important than anything else.